Success Story

Strategic MarComms Initiatives & Team Augmentation for Analytics Solution Provider

The client is a major player in the area of geospatial data and analytics. To expand its customer base and improve brand recognition, the company made a strong investment towards setting up an in-house marketing function. Actionate was engaged to augment the client’s MarComms team and address a number of strategic challenges that were not addressed by their in-house team.

The Actionate Advantage

Actionate helped the client overcome its senior resource limitations and drive several key MarComms initiatives, including:

• Designing and executing digital marketing programs to engage with existing customers and drive account growth opportunities
• Executing a series of online campaigns and promotional activities focused on lead generation and nurturing
• Driving event sponsorship and participation to augment their sales effort
• Building thought leadership and visibility across trade media in India
• Running training and orientation sessions for sales and account management teams to improve customer engagement

Outcomes & Takeaways

Actionate augmented the client’s sales, GTM and communications efforts for several years, while actively improving the internal team’s capability and maturity. The client now has a full-fledged internal MarComms team to support business growth.