DELIVER OPTIMUM EXPERIENCES &
ENHANCE HUMAN ENGAGEMENT
Putting the HUMAN at the Center
Technology-driven trends like cloud-first approaches, productization, platform engineering, automation,
virtual experiences and AR/VR are starting to enter the mainstream.
A key challenge for organizations is
the uncertainty around end-user adoption and change management.
Actionate uses Human Centered Design and 'first principles' approaches to help organizations understand
motivations, address usability problems, design user-aligned platforms and drive aligned communications
programs. We put the HUMAN at the center of the design process to help design products and platforms
that resonate more deeply with users, ultimately leading to stronger engagement, adoption and growth.
The Role of HCD & Strategic
Communication in Digital Transformation
Digital transformation initiatives are often as much about the technology as they are about customers and employees – who are impacted by the change. Which is why, achieving a deep understanding of user needs, desires, and pain points becomes critical to driving adoption and change.
Integrating a powerful omnichannel communication strategy within your digital transformation roadmap plays an important role in driving change and improving outcomes.
Actionate Your HCD & Engagement Strategy
Use Human Centered Design principles, behavioral analysis and usability heuristics to build innovative solutions
and continuous improvement of products, processes, user journeys and interactions.
Usability &
Experience
Immersive
Experiences
Account-based
Engagement
Candidate
Engagement
Actionate: Real World Impact
- Platformization and cloud enablement of IT systems and data, improving scalability, connectivity and analytics / AI / ML leverage
- Digital customer experience as a market differentiator, to drive higher adoption, customer satisfaction, loyalty and lifetime value
- Virtual / digital first strategies for employee engagement - e.g., WFH, remote hiring, eLearning, virtual assistants
- Experience-first approaches to drive business transformation, for better platform design, controlled adoption and effective change management.
- Necessary training and tools to improve outcomes
Success Stories: Human Centric Design & Engagement
Kickstart Your Communications & Engagement Journey
We would be thrilled to understand your business and develop a cohesive communications and
engagement strategy that delivers meaningful outcomes for your business.
Value Prop
Workshops
Understand your key
comms priorities, core
messaging pillars and
engagement levers
Focused
Advisory
Engage with us for
strategic planning,
ideation and driving
new initiatives
Fractional
CMO
Run strategic
communications
without investing in a
full-time CMO upfront
Virtual
Comms Office
Use a mature shared-
service practice
without investing in an
in-house team