USE MARKETING & COMMUNICATIONS
AS A STRATEGIC GROWTH LEVER
Building MarComms Scale & Maturity
Creating an impactful, differentiated experience for your prospects and customers, across a variety of
communication channels, is key to building leads, referrals, and repeat business. However, for many mid-
sized
businesses with limited resources, not only do you have to compete with larger organizations with
more resources and mature practices, you also need to fight for your share of voice in an increasingly
noisy digital landscape.
Actionate helps you fast-track your evolution to a sophisticated, business-aligned marketing organization.
We help you define and execute strategy, ideate and test new approaches, develop customer-oriented
metrics, exploit digital and social connections, and adopt technology effectively.
Sales & Marketing Collaboration is a
Strategic Imperative
Sales and Marketing teams in B2B organizations play distinct but important roles, and need to work hand-in-hand to drive real value. The challenge in many cases is to build a healthy synergy between sales teams that focus on nurturing customers and marketing teams that want to build brand value, engagement credibility and differentiation. This requires purposeful planning and collaboration at all stages across the customer journey.
Actionate Your Sales & GTM Communications Strategy
Build and execute a sustainable, long-term plan to develop your brand presence, differentiate your
business, drive thought leadership, reach more customers and improve sales effectiveness.
& Go-to-Market
Omnichannel
Communications
Leadership
Management
& Nurturing
Marketing
Actionate: Real World Impact
- Deeper alignment of sales and marketing teams and KRAs
- Sharpening value proposition and messaging
- Brand-consistent, omnichannel communications strategy
- Media and Public Relations strategy
- Cohesive thought leadership programs across organizational stakeholders - SMEs, sales, consulting, leadership
- Integrated pipeline generation and lead nurturing strategy cutting across sales and marketing
- Enterprise framework across marketing, sales and ops to improve CX /ABX outcomes
- Workshops, training and tools to improve outcomes
Success Stories: Sales & GTM Communications
Kickstart Your Communications & Engagement Journey
We would be thrilled to understand your business and develop a cohesive communications and
engagement strategy that delivers meaningful outcomes for your business.
Value Prop
Workshops
Understand your key
comms priorities, core
messaging pillars and
engagement levers
Focused
Advisory
Engage with us for
strategic planning,
ideation and driving
new initiatives
Fractional
CMO
Run strategic
communications
without investing in a
full-time CMO upfront
Virtual
Comms Office
Use a mature shared-
service practice
without investing in an
in-house team