Success Story

Thought Leadership Content for Leading Datacenter & Managed Hosting Company

The client is a leading provider of data center, cloud and managed hosting services, with data centers at 20+ locations in India. In a highly competitive and fast-evolving technology marketplace, the company wanted to strengthen brand awareness and visibility by showcasing its rich functional knowledge and its understanding of next-generation technology themes like Cloud, analytics and data security.

The Actionate Advantage

Actionate helped the client structure and operate a high quality thought leadership program. This involved:

• Collaborating with consultants and subject matter experts to develop an impactful and relevant thought leadership calendar
• Assisting subject matter experts in developing impactful narratives and generating original perspectives on important topics
• Helping thought leaders articulate complex concepts through charts, videos, animation and presentation slides
• Co-developing thought leadership pieces such as articles, blog posts, whitepapers and presentations
• Supporting teams with research around emerging technology trends
• Repurposing available content into various other formats like videos, infographics, webinars, social media posts, articles and presentations

Outcomes & Takeaways

Actionate supported the client’s thought leadership needs for two years - helping build more than 100 independent pieces of content across several formats. The client now has an in-house, self-managed thought leadership management capability.