Success Story

Industry Aligned Communications Solution for Facility Management Leader

Facility management is a highly specialized and multidimensional field, involving the tracking and management of organizational processes, physical infrastructure, human experience, operations & maintenance, and technology. Our client, a global facility management leader, wanted to build an industry specific narrative to power its sales strategy in India.

During a six-month intensive engagement with the client, we focused on deep, domain driven conversations with key stakeholders across the business. This enabled us to develop a strong understanding of:

• The complex nature of the facility management business, including key processes, business environment, stakeholders, decision makers and influencers
• The unique environmental and operational challenges of managing facilities while addressing industry-specific needs

With a rich understanding of facility management processes, offerings and end-customer pain points, we worked with the client’s business and operations teams to develop a series of industry-specific sales kits - collateral, presentations and thought leadership content.

Outcomes & Takeaways

Actionate enabled the client’s sales teams to better communicate unique pain points and needs of customers in different industries. Teams were equipped to speak the customers language - terminologies, workflows and operational challenges. They were now capable of demonstrating a deep understanding of the customer's industry, which increase the likelihood of closing deals.