Success Story

Cohesive GTM Strategy & Execution for a Pharmaceutical Manufacturing Pioneer

For over three decades, our client has been the driving force behind state-of-the-art water systems for the Indian pharmaceutical industry. The company needed to scale its marketing efforts to strengthen its brand presence and grow its customer base.

The Actionate Advantage

We have put significant focus and effort towards building domain understanding of pharmaceutical water system. This enables us to build marketing strategies tailored to the needs of a niche and complex business. We combine this with our strong experience in B2B MarComms strategy and execution.

We address multiple complex MarComms needs for the client:

• Creation and management of the annual MarComms budget - aligning marketing investments with business goals
• Value proposition discovery, repositioning and refining the overall content architecture to drive engagement across existing and new markets
• End-to-end execution and governance of all marketing & communications needs - event logistics, campaigns, MarTech, integrated communications, branding, sales tools, PR, thought leadership and customer experience
• Design and implementation of a digital platform to drive customer engagement and upsell additional services

Outcomes & Takeaways

Actionate helped the client build and execute a comprehensive Go-to-Market strategy - including market segmentation, opportunity mapping, competition analysis and digital technology leverage. The client has built a significantly mature and KPI-driven MarComms capability, with long-term gains in terms of brand awareness, positioning, outreach and customer engagement.