Success Story

Building a Robust Talent Communications Function for a Leading Technology Company

With 5000+ employees, the client is one of the fastest growing technology services companies in India. With rapid business and headcount growth in the post COVID era, attracting and retaining top engineering talent was becoming increasingly challenging. The company wanted to take a strategic approach to talent communications and develop a strong in-house employer branding team.

The Actionate Advantage

Actionate leadership team member was directly involved as the functional head of Talent Communications - with the mandate of building and managing a full-scale Talent Communications team. The team was set up and scaled over multiple years, focusing on the following areas:

• Articulation and execution of the organization’s Employee Value Proposition
• Candidate experience management - both physical and virtual
• Streamlined digital content calendar for brand building and recruitment
• Integrated communications framework to standardize communication
• PR and digital media channels to enhance share of voice
• Consistent leverage of all available communication touchpoints
• Industry participation through event sponsorships, awards, webinars, panel discussions and thought leadership development.

Outcomes & Takeaways

The Actionate leader helped the organization implement and run an outcome-based, measurable approach to Employer Branding - from a strategy, budgeting and execution perspective. The client’s Talent Communications budget has increased by 5x over 3 years. The client today has a mature, self-managed Talent Communications team that has become a key component of its talent management strategy.